Taylor Swift’s next musical era may be closer than fans think. Rumors are swirling about her upcoming album, ‘The Life of a Showgirl’, and speculation is at an all-time high regarding when she’ll officially drop it. Known for turning album launches into cultural milestones, Swift has a history of choosing dates that hold personal or symbolic meaning - from anniversaries and lucky numbers to subtle easter eggs embedded in her work.
To tap into the hype, we’ve compiled hypothetical odds based on her release patterns, fan theories and notable dates in her career. Here’s what the data suggests.
Also, keep an eye on Taylor Swift Gameday Odds for when she'll attend Chiefs games this NFL season.
Date | Odds | Percentage Chance |
August 13th | +550 | 15.4% |
August 15th | +575 | 14.8% |
August 22nd | +600 | 14.3% |
October 13th | +700 | 12.5% |
October 3rd | +1000 | 9.1% |
October 10th | +1100 | 8.3% |
September 13th | +1250 | 7.4% |
September 26th | +1250 | 7.4% |
The Field | +800 | 11.1% |
Disclaimer: These odds are for information purposes only and are not available through licensed sportsbooks in surrounding states. Missouri sports betting is not yet legal, but our site is monitoring the Dec. 1 launch and will let you know when sportsbooks like BetMGM become available.
August has historically been a significant month for Swift. Fans recall that ‘1989 (Taylor’s Version)’ teasers and other surprise releases often landed in late summer, giving August an edge in the odds. Dates like August 13 and August 22 could tie into her fondness for numerology - especially the number 13, a recurring motif in her career.
Adding to the intrigue, the Grammys’ eligibility cutoff date for the upcoming awards cycle is August 30th. Releasing before this deadline would position ‘The Life of a Showgirl’ for consideration in the next Grammy Awards, a move Swift has strategically made in the past. While incoming Missouri betting apps likely won't feature Grammys odds, Swift is always a favorite.
October is another strong contender. The month is prime territory for major album drops, strategically timed ahead of the holiday season. October 13, in particular, checks both boxes: a Friday the 13th and one of Swift’s famously lucky dates. Not to mention, the orange color of the album screams spooky season.
USA Today photo by Sam Greene.
August 13 currently tops the odds with a 15.4% chance, but other late-summer and early-fall dates remain in play.
The eligibility deadline is August 30. If Swift wants ‘The Life of a Showgirl’ considered for the next Grammy Awards, she would need to release it before that date.
Author
Thomas Leary is a news editor and writer for BetMissouri.com. He previously spent six years at Sports Business Journal, where he helped identify emerging sectors across sports business, such as legalized gambling, and helped launch a digital newsletter division. Thomas lives in Charlotte, North Carolina, with his wife Emmie and their dog, Pickles.
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