St. Louis Blues Announce Sports Betting Partnership With BetMGM

The St. Louis Blues have announced a multi-year sports betting partnership with BetMGM, naming the operator as an official sports betting partner of the franchise. The agreement expands BetMGM’s presence in the Missouri sports betting market and includes new fan engagement initiatives tied to the Blues organization.

Under the partnership, BetMGM branding will appear throughout Enterprise Center, along with co-branded social media content and premium hospitality experiences connected to Blues games and events.

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Partnership Details and Fan Engagement

BetMGM Chief Revenue Officer Matt Prevost said the partnership adds to the company’s growing presence in Missouri sports. The partnership also features St. Louis native Jon Hamm as part of BetMGM’s brand marketing efforts.

Blues Chief Revenue and Marketing Officer Steve Chapman said the agreement places BetMGM prominently within the St. Louis Blues' venue and broader fan engagement strategy.

Previous DraftKings Partnership Ahead of Missouri Launch

In November 2025, the St. Louis Blues announced a separate partnership with DraftKings, naming the company an official Sports Betting and Daily Fantasy Operator of the team. The BetMGM deal adds another sportsbook partner and expands in-arena and digital betting-related activities tied to the franchise.

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Responsible Gaming Integration

BetMGM stated that responsible gaming remains a focus of the partnership. The operator provides access to GameSense, a responsible gaming program developed and licensed to MGM Resorts by the British Columbia Lottery Corporation.

GameSense is integrated into BetMGM’s mobile and desktop platforms and offers the same responsible gaming resources available at MGM Resorts properties nationwide. These tools complement BetMGM’s existing responsible gaming features designed to support safe and informed betting experiences.