Kansas City Royals, Circa Sports Announce Missouri Betting Partnership

The Kansas City Royals have announced a new partnership with Circa Sports, naming the sportsbook operator an official Missouri sports betting partner of the franchise. 

The agreement connects the MLB team with Circa Sports, which launched operations in Missouri in December 2025. The Royals had been seeking a new sportsbook partner after a previously announced multi-year agreement with Underdog did not move forward.

The partnership is scheduled to debut publicly on January 30 during the Royals Rally Casino Night at Kauffman Stadium, an event presented by Circa Sports.

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Partnership Launch Includes Fan Event and Promotions

Circa Sports will introduce the partnership at the Royals Rally Casino Night with a series of promotional giveaways. The sportsbook operator plans to award 10 prize packages that include a two-night midweek stay at Circa Resort & Casino in Las Vegas, premium sportsbook seating with food and beverage access, entry to Stadium Swim, and rooftop lounge experiences at Legacy Club.

Circa Sports is headquartered at Circa Resort & Casino in downtown Las Vegas, home to the company’s flagship sportsbook location.

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Integration Into Royals Fan Experiences

Beyond the launch event, Circa Sports will be incorporated into future Royals fan activities and stadium-related experiences. The partnership includes planned integration across select fan events, VIP hospitality areas, in-venue signage, and promotional campaigns tied to the Royals brand.

The agreement adds to Circa Sports’ growing presence as a Missouri sports betting app following its market entry late last year, while expanding the Royals’ commercial partnerships connected to regulated sports wagering in the state.