DraftKings has announced a strategic partnership with the St. Louis Blues, becoming the club’s official Sportsbook and Daily Fantasy Sports operator. The agreement was revealed on November 20, 2025, just ahead of the launch of Missouri sports betting.
As the state prepares to open for regulated wagering, this deal underscores how the state’s betting ecosystem is taking shape and how popular teams are aligning with major operators.
What the Partnership Means for Both Parties
The timing is key: DraftKings Sportsbook Missouri received one of two direct mobile sports betting licenses issued by the Missouri Gaming Commission earlier this year, allowing it to operate independently of a land-based casino or sports team affiliate.
With that license in hand, the company is set to launch its sportsbook offering as soon as December 1, 2025.
“As we get ready to launch our best-in-class online sportsbook for Missouri sports fans, we’re excited to deliver the fun and entertainment we’re known for in a responsible way, alongside the Blues,” said Stephanie Sherman, Chief Marketing Officer at DraftKings. “The Blues’ strong fan base and forward-thinking mindset make them an ideal collaborator as we look to elevate the fan experience in Missouri.”
By teaming up with the St. Louis Blues, the operator immediately gains strong branding and fan reach throughout Missouri. The partnership grants DraftKings use of team logos, in-arena signage, and exclusive hospitality opportunities for fans throughout the season.
With a direct license and major local team partnership, DraftKings is positioning itself to roll out localized offers and experiences tailored to local sports fans and bettors.
What Fans Need to Know About the Partnership
From the fan’s perspective, the collaboration means more than just logos. It also includes responsible gaming tools built into the experience. DraftKings will promote My Stat Sheet and My Budget Builder, which help users monitor activity, set limits, and receive reminders.
In practical terms for bettors, once legal wagering opens in the state, users will have access to the DraftKings platform via mobile apps or desktop. The event marks a pivotal moment for Missouri betting apps and the state’s entry into regulated sports wagering.
The announcement from Stephanie Sherman (CMO of DraftKings) underlines the company’s aim to deliver “best-in-class online sportsbook” service for Missouri sports fans in a responsible way.
Get Ready for Launch Day in Missouri
With the partnership in place between DraftKings and the Blues, and with the state's regulated betting market set to begin in December, fans and bettors alike should keep an eye on the rollout of Missouri sportsbook promos, mobile-app options, and engagement opportunities tied to one of the state’s top pro teams.
This deal signals that The Show-Me State is not just launching sports betting — it’s launching it with full fan-centric integration.
